REGIONAL COMMUNICATIONS DIRECTOR
RELIANCE STAFFING & RECRUITING, VIRGINIA BEACH, VIRGINIA
Substantial management experience; five offices, over 100 employees. Reporting directly to CEO/President, and VP of Marketing.
Accountable for public perception of the company; branding, blog and website, press releases, marketing, social media, print and digital publications.
Developing marketing and communication strategies, understanding the importance of timing and setting, responding to crises and setbacks, overseeing a team of diverse communications roles as well as work with branch managers, recruiters and support staff in understanding and implementing elements of marketing to attain digital strategy and financial objectives.
Social Media Marketing/Management. Administration of all location pages on Social Media; including managing analytics, Google Ad Words, Facebook MyBusiness. Posting campaigns for candidates and hiring events, tracking metrics and providing feedback to branch managers and recruiters to tailor our approach.
Inter-office communications oversight, including protocols, branding uniformity, and training of new associates to manage incoming communications, conflict resolution, security protocols, workplace safety and communication strategies. Additional support of each office with Press Releases, Reputation Management tracking via scheduled surveys to measure customer/client satisfaction.
Daily management of social media sites (5) as the first point of contact, scheduling posts and promotions, campaigns, job postings, providing reply to inquiries, sort online applications provided via Facebook, and to direct inquiries to appropriate branch locations.
All design work for marketing and promotional materials. B2B events, recruiting events, sales literature and marketing materials. Production of animation, explainer videos, social media video/promotions, and monthly video display in lobbies of all offices.
Composition and formatting of all contract and proposals (RFP) documents for bids and vendor opportunities. Bids range from $3-35M, clients including local cities, municipalities, higher education institutions, and government offices. Review of contracts and documents prior to submission or publication. Press releases, sponsorship advertisements, and published articles in appropriate publications.
Re-branding of logos and all marketing, including creation of new logo and distribution to all vendors and digital platforms.
Reliance was acquired in April of 2019 by PeopleShare of Pennsylvania. Virginia marketing/communications department was eliminated August 2019.
COATS STAFFING SOFTWARE, VIRGINIA BEACH, VA
Primary public relations coordinator, marketing and promotions planning. Management of the website, social media, including creation of marketing videos and publications for B2B and Sales events.
Training sales employees to manage email campaigns via Mailchimp and produce drip sales/marketing campaigns to drive sales and up sell training and add-on options. Software training and support to sales team for scheduling software training sessions online, and use of communications aids. Additional training for internal employees (50) on managing their communications protocols.
Marketing support: Video production, campaigns and promotions, graphic design. Reports provided on Social Media analytics, Google Ad Words, Facebook MyBusiness, as well as support for SEO for the web site.
Active/lead role in the redesign (2018) and subsequent modifications for SEO of the web site. Direct meetings with vendors and administrators; representing the CEO and VP of Operations at meetings, and making observations, recommendations/suggestions to the ownership on programs, SEO task lists, and web site development for sales growth and support.
SENIOR DESIGN SPECIALIST- LUXURY DIVISION
BERKSHIRE HATHAWAY HOMESERVICES TOWNE REALTY, VIRGINIA BEACH, VIRGINIA
Creating internal and external graphics, including brochures, pamphlets, posters, catalogs, newsletters, on-line content, market notes. Internal publications include training and policy manuals, proprietary publications of market statistics, sales data and preparation of presentation materials for company events.
Collaboration with a diverse team consisting of Marketing & Branding Manager, Sales Executives and fellow Marketing Department team members to develop creative ideas and execute them professionally.
As a professional photographer; responsibility for central distribution and management of all corporate photography. Exclusive photographer for the 400+ BHHS Towne Realtors and support staff.
Responsible for original advertisement creation, design and submission in accordance with the deadlines, artwork specifications, and provided by the Marketing Director and select industry publications. Additional responsibility for timely graphic creation and artwork design for home office and branch offices as needed per requests. Communicates with branch offices on advertising purposes, focus, message and brand continuity.
Assistance to the Marketing Department in the development and implementation of a corporate blog, website, microsites for each office, broker and team; this includes support and media for social media and other external communication portraying the company as an industry leader.
Involved in the design and implementation of various promotional and advertising campaigns as well as archive print and on line advertisements. Work includes interdepartmental collaboration with Administrative Assistants in Corporate, Commercial, New Homes, and various departmental Marketing Managers to keep inventory of in-house brochures, catalogs, and promotional items.
Communication responsibilities include regular meetings and sales events with branch offices and customers to deliver new materials in a timely manner as needed.
Administrative support includes detailed organization of the Marketing archive; organization and maintenance of files of advertising, images, and literature.
DIRECTOR OF MARKETING AND SOCIAL MEDIA
SOUTHWEST MEMORIAL HOSPITAL/ SOUTHWEST HEALTH SYSTEM, CORTEZ, COLORADO
Internal and external communications, promotions and literature production and management for a rural hospital that provides a cornerstone of care in the SW Colorado market.
Management of all literature and publications from promoting health initiatives/campaigns to compliance documentation and campus-wide signage, educational materials, and targeted health focus.
Support of all departments from ER and private physicians, to fundraising and foundation activities. Media coordination and contract execution for radio, tv, movie theater advertising and all social media platforms.
Management and implementation of web sites and related materials for brand continuity.
THE UNIVERSITY OF KANSAS, WILLIAM ALLEN WHITE SCHOOL OF JOURNALISM; BACHELOR OF SCIENCE, ELECTRONIC COMMUNICATIONS MEDIA
THE UNIVERSITY OF TEXAS, AUSTIN; BACHELOR OF SCIENCE, ENGLISH
THE UNIVERSITY OF NEBRASKA, LINCOLN; ASSOCIATES OF ARTS, GRAPHIC DESIGN/ANIMATION
YORK COLLEGE, YORK, NEBRASKA; ASSOCIATES OF ARTS, GRAPHIC DESIGN
THE UNIVERSITY OF COLORADO, BOULDER; JD, INTELLECTUAL PROPERTY LAW
I have been a professional photographer for over 24 years. This pursuit has allowed me to be flexible and present for my children as a single parent, to explore educational opportunities, grow my passions, and to learn how to manage my time.
I learned to work a business from the inside, grow a marketing plan, work a budget, and make business decisions on my own. Growing my focus on productivity, vendor management, hiring, recruiting, customer acquisition, networking and customer service.
Adaptable, self-motivated, independent.